Fila’s popularity BOOM

Fila is gaining popularity again in recent years. Social media influencers and people have recently been uploading fashion videos on YouTube since the Coronavirus pandemic.

Monica Maria from Washington D.C. said, “they look nice in big pants and they’re comfortable to wear.” 

Fila is one of the most popular shoe brands nowadays in 2020 to Northbrook students. It started on social media with people watching there influencers with new fashion trends. For example, the Fila Disruptor 2, every influencer on Instagram is wearing them because influencers make videos, or live stream and people that watch them on social media want to be like them.

Fila has been around since 1911. They were created in Biella, Piedmont, Italy by Ettore and Giansevero Fila.

Fila originally made clothes.

They are famous for basketball, tennis, cross- training, and running shoes. 

Fatima Lara, Senior at Northbrook High School, says she likes Fila because “BTS has a partnership with Fila.”

There headquarters is located in Seoul, South Korea and Fila has been worn by many of the world’s best athletes. In 1996, Fila was amongst the 3 largest athletic shoe brand in the world according to medium.com.

Image Credits: “Fila” by Waterford_Man is licensed under CC BY 2.0